Charles Chao has served as a director and the Company's Chief Executive Officer since May 2006.

FORBES: Charles Chao

"Weibo and Alibaba's e-commerce platforms are natural partners, " said Charles Chao, chairman SINA, the parent firm of Weibo.

BBC: Alibaba buys stake in China's Twitter-type Weibo service

According to Sina Chief Executive Officer Charles Chao, there are several ways to make Weibo a money-making proposition.

FORBES: SINA Corp Monetizes China's Twitter

Last March, Weibo CEO Charles Chao told FORBES it maintains a staff of 100 censors, though outsiders peg that number much higher.

FORBES: Twitter's Missionary Abroad

In an earnings conference call in February, Sina Chief Executive Charles Chao warned that the company wouldn't be able to convert all of its users by Friday, and said Sina is "working with the applicable regulatory bodies" on implementing the verification procedures.

WSJ: Online, the Political Drama Dominates Chinese Chatter