At its heart, the book takes the characteristics of elements and maps them to human traits.

FORBES: Bunpei Yorifuji's Quirky Guide To The Periodic Table

Think about it, perspectives, relationships, and interaction history are core elements of individuals and characteristics of social business.

FORBES: Shifting The Imperative From Knowledge Management To Expertise Management

To do this, they used computer models of the planet's interior and computed the possible combinations of elements and compounds that could yield the observed characteristics.

BBC: Oddballs: The strange worlds beyond our Solar System