And what would you say, Iain, what is the magic X factor, what is the quality, what is the characteristic that will make you, if you become leader of the Conservative Party, more successful, less unsuccessful than William Hague, what's the difference that will pay off for the Conservatives?

BBC: News | BREAKFAST WITH FROST | Conservative leadership contender Iain Duncan Smith

Liquidity may not be the first characteristic you think about when evaluating a potential investment, but it is something to factor in to your decision.

FORBES: Know When To Sell