Yet the law remained unimplemented both on account of relatively weak organisational capacities on the part of the journalists and the under-developed character of the media industry.

UNESCO: Communication and Information

"He's a very colorful character who has over time gotten to know a lot of people in the industry, " says Robert Weiss, a securities lawyer with Katten Muchin Rosenman who has advised Middleton.

FORBES: Magazine Article

While the desire to pair humor with a commercial message has a long history in advertising-- Burger King's creepy King character and Bud Light's "Real Men of Genius" being sterling examples--the PR industry has demonstrated a sluggish embrace of yucks as a vehicle to deliver a message about companies, brands or issues.

FORBES

One industry wag jokes that Durheimer reminds him of the Most Interesting Man in the World character in the Dos Equis beer ads.

FORBES: The Next King of Volkswagen. Maybe.