Traditional road signs which "add to the character and identity" of villages in Cumbria are to be preserved.

BBC: Fingerpost sign

Rospa, which introduced Tufty as a character, said TV campaigns had helped "to create a high level of road safety awareness over a long period, and are one of the reasons why Great Britain has been able to significantly reduce the number of people being killed on our roads".

BBC: Children's road safety TV adverts axed in England

During my trip this month, I took long-distance road trips across Tamil Nadu, Kerala, and Uttar Pradesh, and this core character of India was readily apparent.

FORBES: Access To Water May Limit India's Development

After that, it wasn't long before the character's enigmatic Time-Warner trademarked leer appeared masking the faces of Anonymous protesters barracking Scientologists halfway down Tottenham Court Road.

BBC: Viewpoint: V for Vendetta and the rise of Anonymous