That's right, the Twitter Peek truncates a 140 character message down to about 26, as far as we can tell.

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"I would love to be able to come up with a way that we can do much larger scale translations, but remember we are constrained by this 160 character text message limit, " said Dr Eagle.

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She is the character who represents the message of the story and the theme of faith, and as such she changes the least of anybody in the film.

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Our stories will generate from the characters, which are how all good stories start, whereas lots of preschool programming has sacrificed the character to put the message up front.

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He has pursued the one with which he is most comfortable given the constraints of his character, consistently choosing the message of bipartisanship over the message of confrontation.

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Whereupon Ms Rice took out another advertisement, a message from her most famous character, the vampire Lestat.

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He said consideration would be given to "reducing the character size on the signs and reducing bilingual message lengths but as part of this process safety implications will have to be taken into account".

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While the desire to pair humor with a commercial message has a long history in advertising-- Burger King's creepy King character and Bud Light's "Real Men of Genius" being sterling examples--the PR industry has demonstrated a sluggish embrace of yucks as a vehicle to deliver a message about companies, brands or issues.

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