Whereas every other MMO requires you to log out as one character in order to log back in, this one lets you shift almost effortlessly.

FORBES: A First Look at the Upcoming MMO 'Marvel Heroes'

It attracts up to 10, 000 visitors a day who can log on and choose a 3-D character which can kneel, sing hymns, hear a sermon and even shout "Hallelujah"!

BBC: NEWS | UK | Online church blocks Satan visits