The campaign group suggested the best way forward was "to nurture what is unique about the town - its historic character and riverside location".

BBC: Artist's impression of development

Cabrera says what makes it a web product as distinct from boiled down TV is the fact that you can view it primarily from the perspective of one character or even one location.

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Filming on location in New York, Rock places his character, Richard Cooper, in an investment bank in a midtown tower where they ought to review their security arrangements: sleek, sexy Nikki Tru (Kerry Washington) keeps turning up in his office uninvited and unannounced.

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