Given the opportunity, the Disney-owned cable channel would happily add the high-profile tourney to an ever-expanding library of sports rights that already includes Monday Night Football, major league soccer and the BCS postseason package.

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The inquisition of the world's most high-profile, richest cricketers had begun in right earnest with one channel unsparingly highlighting the "villains" of the team.

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And, starting later this month, Channel 4 will show a series of programmes designed to raise the Games' profile.

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Its built-in sensors help PLAYBAR automatically adjust EQ and channel orientation so it can lie flat on the TV stand or rotate for low profile wall-mounting above or below the TV.

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"I am excited by Channel 4's plans for their coverage and the way in which they have committed to expanding the profile of jockeys, trainers and horses, " said Balding.

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