To reach those customers, WhiteHat uses a mix of channel partners, enterprise sales, and so-called inside sales people.

FORBES: WhiteHat Security's Offer You Can't Refuse

Brandon Gutman: Is the social media channel ready to become a major component of the overall marketing mix?

FORBES: IBM Releases 'The State of Marketing 2011,' Analyzes Usage of Social & Mobile

Economic hardship may partly be driving Japan's poor mix of spending as well, by prompting firms to channel what few investments they do make into short-term solutions.

ECONOMIST: IT in Japan

BSkyB is planning a third entertainment channel, provisionally titled Channel 6, to follow in the footsteps of Sky One and Sky One Mix.

BBC: Sky One 'appoints new head'

The Atlanta-based channel's focus on "uplifting and faith-friendly entertainment" will continue with an expansion of its mix of original movies, plays and series and reruns of network programs, said Brad Siegel, its vice chairman.

NPR: GMC TV Changes Name To UP To Reflect Programming