Getting into homes, and into prime spots on the channel listing, is more than half the battle.

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In mid-August, Time Warner Cable added the PAC-12 Network to their channel listing.

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The company has been a featured Google Shopping partner and deploys technology to help merchants maximize sales and Return On Ad Spend (ROAS) with Product Listing Ads (PLAs), which has become an increasingly important channel for merchants.

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The music channel will show a combination of nearby concerts, feeds from musicians you follow and the songs friends are listing to with third-party apps such as Spotify.

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