Barnett believes his more traditional channel format is more appealing to advertisers (such as Fandango and Match.com) because they know in advance exactly what videos are running next to their ads.

FORBES: Magazine Article

The RealD Format combines left eye and right eye 3D image streams into a single channel for delivery of high-definition progressive or interlaced 3D video using today's Internet or broadcast infrastructure, including existing PCs, HD set-top boxes and DVRs, to any 3D-enabled display type.

ENGADGET: PopBox licenses RealD's side by side frame compatible 3D format