Finally, the combination of multiple channels, markets, and devices highlights the most significant challenge of all: real omni-channel execution and insight in a world of applications that were not built to work together.
Standardized by the Advanced Television Systems Committee and formally adopted as the ATSC Mobile DTV Standard, the new technology allows broadcasters to use a portion of the existing 19.4 Megabit-per-second DTV channel capacity to transmit data with extremely robust characteristics suitable for mobile, pedestrian and handheld applications.