While Facebook remains a relevant channel for user acquisition, enterprises rely on their own communities to drive sales, brand advocacy, social sharing and community ideation.

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If you focus on acquisition, which channel or combination of channels should you choose?

FORBES: Connect

Morgan Hoogvelt, director of talent acquisition at Clear Channel Communications Inc. in San Antonio, says that the company until recently didn't have a formal onboarding process.

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In that article I touched on survey conducted by Target Marketing magazine, the channel that delivered the strongest ROI for customer acquisition for B2C marketers was direct mail.

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Though they're clearly keeping mum on the subject, it does seem a delivery service would be in line with Google's recent moves in the commerce space, such as the acquisition of locker startup Bufferbox and e-commerce firm Channel Intelligence.

ENGADGET

However, its 2004 acquisition of discount PC maker eMachines gave Gateway entry into the retail sales channel.

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Institutional leaders will be those that harness a consumer triple play convergence (acquisition, retention, conversation) and cross-product, cross-channel orchestration.

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The move follows the acquisition last year of blinkbox - recently voted the UK's best online movie service by Channel 5's The Gadget Show - and is the latest step in Tesco's strategy to offer customers new and innovative ways of accessing digital entertainment.

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