There may be a lot of good reasons behind changing a corporate name.
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The intention of changing to a broader name was honorable, Harris said.
Of course, changing your name is a choice, and some will chose not to.
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Changing a school's name still takes work: a vote of parents, faculty and students, and approval from the board.
The Winterbourne Care Centre in Salisbury is changing its name after receiving "a lot of hate mail".
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Fast flux takes advantage of an option built into the Web's architecture, which allows site owners to switch the Internet Protocol address of a site without changing its domain name.
Changing the name to Qwikster and assigning a new CEO is the signal that they might just be ramping up to sell off the DVD business sooner rather than later.
But as I wrote on 12 July, simply changing the name on the brass plate above a parading quango's door is no guarantee of success.
Changing your name is not enough to turn around a struggling business.
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Back in 1998, its creator, Research in Motion, knew it had a game-changing product and believed that getting the right name would matter.
When he was 14, he joined the Merchant Marines for three years before starting his career as a stand-up comedian in London -- changing his name along the way.
Anindya along with Erick built Viva off a failed TV station Lativi that they bought in 2008, changing the name to TvOne the next year (the holding company PT Visi Media Asia was set up in 2007).
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Just a few years ago, it was such a common insult in playgrounds and elsewhere that the Spastic Society dropped the term altogether, changing its name to Scope.
Times and tastes, however, are changing, and a growing number of cooks, cafes and concept stores in Milan are trying out new ideas in the name of culinary evolution.
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