You may feel attached to your business idea and wish to change nothing about it, but after conducting a survey maybe you find that customers are looking for a slightly different service or additional features.

FORBES: Step 3 for a Successful Startup: The Importance of Market Research

Go into it knowing that your idea is going to morph and change drastically before it reaches its true fulfillment.

FORBES: Ideas are a Dime a Dozen. People Who Implement Them are Priceless

The rules are vague, the stakeholder list huge, the demands varied, the pace of change exhausting, the possibility of a rival or employee stealing your idea or IP nearly certain, and the number of rivals high.

FORBES: The China Paradox

In the process of moving toward implementing your idea, variables around you will begin to change, and as they do, new facts will always be coming to light, which will help you to pivot your ideas in the right direction.

FORBES: Ideas are a Dime a Dozen. People Who Implement Them are Priceless

It's because their idea is to take a hit away from you, obviously, is to change your mentality when it comes down to hitting.

WSJ: Mark Teixeira Considers Using the Bunt