Fortunately, they can take a note from the music business and change their modus operandi to survive.

FORBES: Are You An Author? Or Thinking About It? Here's How To Survive The Publishing World Today

Today, consumers, accustomed to the ease of use, want more flexibility. (Take note Apple: a software upgrade that allowed users to change their screen display, such as adding a big round clock or introducing tiles, would create a real buzz.) Ironically, because Apple was instrumental in a big part of the proliferation of technology for the consumer, consumers, in a way, have outgrown Apple.

FORBES: Was Apple 'MySpaced'? Is Google Next?

TfL said every day 36, 000 people board a bus and find they have insufficient funds on their Oyster card to pay for their journey and that at least 500 people a day try to pay their fare with a high denomination note for which the driver does not have change.

BBC: London buses offer contactless card payment

Microsoft has pushed out a software update (note that they could not just revoke certificates and replace them, they had to change their software) to address Flame and the authors of Flame have begun to erase it from infected machines.

FORBES: Flame's MD5 collision is the most worrisome security discovery of 2012

Note: Champions of Change is a weekly initiative to highlight Americans who are making an impact in their communities and helping our country rise to meet the many challenges of the 21st century.

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