There will be numerous failed technologies on the future seas of change, but with so many ships of innovation being launched, many will undoubtedly reach the far shores.
Climate change is part of it - but ships and planes and globalisation have also destroyed the need for the camel trains that used to bring legitimate goods across the Sahara.
As with ships, the bigger a brand gets, the more time-consuming and expensive it becomes to change course, and the less willing anyone is to shoulder the responsibility for steering a new one.