Crabs that had been shocked but had remained in their shell appeared to remember the experience of the shock because they quickly moved towards the new shell, investigated it briefly and were more likely to change to the new shell compared to those that had not been shocked.

CNN: Crabs 'feel and remember pain' suggests new study

That started to change in 1973, when Shell completed its first liquefied natural gas plant in Brunei.

FORBES: Magazine Article

But despite recent reports to the contrary, there are no signs that Shell is about to change it.

ECONOMIST: A damning verdict | The

But now, Shell Oil Company hopes to change all that with a radical new twist: Bring the heat to the rock.

NPR: Industry Seeks to Extract Oil from Rocky Mountain Shale

The UK Department of Energy and Climate Change said it was in contact with Shell and investigating the incident in the usual way.

BBC: Shell fights spill near North Sea oil platform

The Mid-Manhattan Library across the street would make a much better candidate to be the shell available for continuous makeovers as times and tastes change.

WSJ: The Library's Future Is Not an Open Book | By Julie V. Iovine | Public Library Renovation

Energy experts from Royal Dutch Shell in London to consulting firms working with industry on emission reductions said that people have yet to change their behavior when it comes to energy consumption.

FORBES: Climate Change Policies OK, So Long As It's Tax Free, Poll Says