It will also involve political change, as younger generations comfortable with the ambiguities of Big Data come into their own, so they can learn to discern what is valuable in personal experience and commonsense narratives, and what should be discarded.

FORBES: When Data Clashes with Common Sense

"It's not enough to study our own data, run our own trials, if the results don't change science, " she says.

WSJ: Citizen Scientists Take On the Health Establishment