Change the shape of the drum and you change the tyre that emerges.

ECONOMIST: Re-inventing the wheel

The guitar riffs could be in a variety of garage-rock or even dance songs the group has flirted with both styles but are pounded into Fall material by drum patterns that rarely change.

NEWYORKER: Plug and Play

In fact, a drum that is beaten pretty often is that action by journalists and audiences has power to change publisher behaviors.

FORBES: DoritosGate's Distractions: Watch The Wire, Not The Angel