Lately, the cloud industry leaders Azzopardi spoke with have noticed a change in attitude toward cloud among their corporate clients.

FORBES: If You Ran a Software Company, Would You Go All-Cloud?

Under Theodore Roosevelt and Woodrow Wilson, and later under a succession of presidents from Franklin Roosevelt to Bill Clinton, these experiences convinced Americans to change their attitude toward imperial conquest and toward nationalism in countries like the Philippines and Iraq.

NPR: 'Folly of Empire' Offers Critique of U.S. Imperialism

Their solution was to correlate awareness among the target with attitude change toward Cigna.

FORBES: Transforming Cigna with a New Brand and Advertising Campaign That Combines Right-Brain Creativity With Left-Brain Data

Will Newtown change America's attitude toward guns?

CNN: After Newtown, the NRA goes silent

That year marked a real change in the public's attitude toward the planet, and over the past 40 years, people have become more environmentally aware, said the head of a leading environmental organization.

CNN: STORY HIGHLIGHTS