The Welsh government has set up the Change4Life Wales programme to support people's healthy lifestyle choices.

BBC: Obese child

But Tam Fry, of the National Obesity Forum, said he was "horror-struck" about the thought of getting industry involved in funding Change4Life.

BBC: Obesity marketing campaign 'cut'

Besides Change4Life, the Welsh government is trying to find 1, 000 NHS staff to lead by example with a Champions for Health scheme.

BBC: TV chef Nerys Howell leads healthy food drive in Wales