More than 2.2 million unique online viewers on Championship Sunday alone.

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Turner Sports will provide extensive multiplatform coverage for all four rounds of the 92nd PGA Championship, live from Whistling Straits in Kohler, Wis. from Aug. 12-15, with television, online and mobile access to the year's final major championship.

ENGADGET: 92nd PGA Championship loads up with HD, online, mobile and 3D video this weekend

According to SeatGeek, an online event ticket search engine, the average ticket prices for the BCS National Championship Game have been on the decline in recent days, falling about 33% from where they were just 10 days ago.

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Then, in 2010, Sports Illustrated formed a digital partnership with Time Warner's Turner Sports subsidiary, which owns the rights to the NBA, NCAA Men's Division, Major League Baseball, Nascar and the PGA Championship and broadcasts them on Turner channels like TNT and TBS. The idea was to pool the brands' online traffic and give digital advertisers a bigger potential reach, but the partnership was dissolved in April.

WSJ: Sports Illustrated, NBC Team Up for Television Show