And because they view buying plane tickets as a challenge, this mix of frequent flyers, travel agents and amateurs are often well informed about the ins and outs of booking long-haul flights or complicated itineraries.

BBC: Need a flight? Start a contest

Once they beat this challenge, it unlocks a video and a 360 degree view of the actual invention.

FORBES: Move up http://i.forbesimg.com t Move down

But, from a personal point of view, I love the Challenge Cup and have never been this far with any club, so I'm buzzing.

BBC: Andrew Henderson column