The challenge for Rolston has been getting his message across during a condensed 48-game season, in which there is little room for extended practices.

WSJ: Sabres showing signs of improvement under Rolston

For those voting with their hearts, voting pro might seem an appealing opportunity to send a message to corporations that the challenge of sustainability is urgent and serious, you are being scrutinised, do more.

ECONOMIST: The Opposition's closing statement

"It is a challenge for us all to try to put the message across in a contemporary way, " said Canon Nia.

BBC: North West Wales

The Presbyterian Moderator, the Rev Roy Patton, said the challenge was to live out the love and hope of the Christmas message "all year round".

BBC: Cardinal Sean Brady

Although there is wide-spread public support to end the war and expand SCHIP, Democrats in Congress have not figured out how to successfully challenge the White House and the special interest groups pushing the president's message.

NPR: Week in Politics: Gore's Future and Bush's Battles

But he seems like a man who would seek to define a clear message, tackling problems with a stern glee, a missionary zeal to challenge a world he feels has gone badly, sadly wrong, and that needs to be re-made in God's image, with the authority of Rome.

BBC: Pope: Will Canadian Cardinal Marc Ouellet be chosen?

And, of course, be sure to check out the above video promoting the Reinventing the Toilet Challenge which relies on good, old-fashioned toilet humor to get a most serious message across.

FORBES: Gates Foundation Wants To Reinvent The Toilet

His message has hit home with many leaders in the Third World because for them the challenge of dealing with generations of indigence looms so large.

FORBES: A New Kind of Entitlement