Until now, Viewpoint's strategy has been to place itself at the bottom of the feedingchain: film studios and special-effects houses customise its models before Steven Spielberg and his ilk weave them into their story lines.
If Congress members were truly the apex of the food chain, they would be feeding and caring for lobbyists who would be manipulating giant corporations and not the other way around.
Developed by Hannes Harms, a design engineering student at the Royal College of Art in London, these little markers would allow consumers to trace the entire supply chain behind every item in their cupboard, while feeding valuable nutritional information to dieters or people with particularly dangerous food allergies.