These companies, such as PageLever, require marketers to analyze the data themselves, Chae says.

FORBES: PostRocket's 'News Feed Optimization' For Facebook Raises Seed Funding

There are two extremes with these types of social media management tools, says 21-year-old Chae.

FORBES: PostRocket's 'News Feed Optimization' For Facebook Raises Seed Funding

Haesook Chae is an assistant professor in the political science department of Baldwin- Wallace College in Ohio.

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An affable lieutenant-colonel Chae, accompanies us to the visitor centre, his coat pinned with an impossible number of military decorations.

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Using this method, PostRocket has seen substantial increases in the number of fans reached for clients, Chae adds.

FORBES: PostRocket's 'News Feed Optimization' For Facebook Raises Seed Funding

PostRocket is founded by 21 year old Chae, who was the youngest-ever entrepreneur backed by 500 Startups when he joined the accelerator at age 20.

FORBES: PostRocket's 'News Feed Optimization' For Facebook Raises Seed Funding

The young team, who previously were consultants on Facebook marketing, includes Chae and two former classmates at Babson College, who all dropped out after their sophomore years to move from Boston to California to start their company.

FORBES: PostRocket's 'News Feed Optimization' For Facebook Raises Seed Funding

Chae says PostRocket is different than others because it provides more detailed recommendations of when and how to post on Facebook and PostRocket focuses just on Facebook and the complexities of Facebook, whereas others try to cover Twitter and other social platforms.

FORBES: PostRocket's 'News Feed Optimization' For Facebook Raises Seed Funding