The aim is to make ChaCha a more attractive question-and-answer destination than Quora and preserve its sizable head start.
Despite its many planned upgrades, ChaCha says it is in a strong position.
Schwegman says the ChaCha upgrades are also meant to fend off these companies.
Layering social features onto ChaCha, in contrast, will be done in several months.
However, HTC noted that it previously launched the ChaCha phone, which had a button designated to posting photos directly to Facebook.
ChaCha will also build voice recognition technology back into its mobile apps.
Quora also skews more tech-centric than ChaCha, which remains solidly general interest.
ChaCha has also been tweaking its other products, which span mobile apps (iPhone and Android), the mobile web, mobile texting, Twitter, Facebook and 1-800 voice queries.
Partly in response, ChaCha is preparing a major overhaul of its site later this year that will incorporate new social and gaming elements, says ChaCha Chief Marketing Officer Shawn Schwegman.
Whether you're ordering a char-grilled kathi roll at Khan Chacha, a beloved local institution in New Delhi since 1968, or an overstuffed lobster roll laced with lemony mayo at off-the-radar Holbrooks Lobster Wharf in Harpswell, Maine, you are sure to find happy residents -- and a few in-the-know travelers, too.
CNN: Will travel for food: Share your favorite local eateries
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