He also had to find a certified contractor to draw up a general plan for the project to take to the Russian standards agency, which would then oversee every detail of the construction work no doubt finding many more snags along the way.

ECONOMIST: A survey of Russia

So if they're getting this good information from OPOWER and they see that, boy, that drafty window is costing me a couple of hundred bucks a year, they're now going to have an incentive to go to Home Depots or go to Lowes to hire a certified contractor and make the changes that will ultimately pay for themselves, improve our environment, and improve our economy.

WHITEHOUSE: Creating New Jobs in a Clean Energy Economy