The San Francisco social entrepreneurs aim to create an industry certification standard for environmentally friendly surfboards to give surfers, from pros to weekend wave warriors, a scientifically sound green choice.

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This is the vision of a growing number of education reformers who feel that the standard certification system no longer works in today's fast-changing job market.

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There are numerous coach training programs across the country, but no one national standard for certification.

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With Military Standard 810G certification, DuraPro is a perfect fit for consumers and business customers who need a tough feature phone on a high-speed nationwide network.

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Its response was to set up a standard that denied certification to any operations undertaken on land converted after November 1994.

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"It is much better than it used to be, " says Rabbi Fishbane, but "it is not certified glatt, " he says, referring to an even higher standard of kosher meat certification.

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The structure itself breaks all the rules of the standard, sterile car dealership, oozing luxury with its grand proportions and LEED certification.

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