It started some time in the late 60s with a 45rpm cardboard record cut from a cereal box.
Color, then, is another marketing tool, like an enticing image or well-written blurb on the back of a cereal box.
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The house was large but odd-shaped bony and tall and narrow, like a cereal box, with the narrow side to the street, the wide side a wall of windows.
We've just swooped our way through the Fulton Innovation stand here at MWC and found, sat next to the familiar light-up cereal box, a peculiar version of the Verizon LTE network-riding LG Revolution.
Obviously, our little Digital Rules cereal-box calculator has its limits.
It works much the same way when we buy a box of cereal at the local store.
Stealth inflation was occurring, too, as anyone knew who opened a box of cereal containing more air than flakes.
It's easy to overeat if you munch straight from a box of cereal, for instance, or a bag of pretzels.
People may go about selecting a consultant, a cloud based storage system or a box of cereal in a different set of steps, but people buy emotionally and justify their decisions intellectually.
From apps to check the ingredients in a box of cereal to on-farm GPS units in tractors, it appears that someone has already thought of every way to use technology to improve the food system, and created a startup to do it.
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When we finally sat, however, what awaited us quickly woke us up: A box of Shreddies cereal, half a banana, some packets of decaf coffee and a piece of toast.
Nine out of ten times he gets the sugary cereal he loves but on that particular day, I read the labels on the box.
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