The Israelis showed with the Centrino mobile platform what a success a lower-power chip could be.
Eventually the Centrino line of chips is expected to dominate Intel's mobile-chip offerings.
Much like ultrabooks, Centrino processors promised better battery life and overall improved performance, as well as more integrated wireless connectivity.
This week, Intel said that Banias will now be known as Centrino.
On Monday, the company unveiled Centrino 2, an improved version of its Centrino laptop chips that boast improved performance and longer battery life.
Just as Centrino enabled people to move their work from desktops to laptops, ultrabooks will let people be more productive on-the-go, contends Kilroy.
So later this year, vPro desktop computers will roll out with little stickers much like the ones that now say Centrino or Intel Inside.
Come summer Intel will debut a whole line of similarly low-power chips based on the Centrino laptop design to take on Opteron in all server categories.
The Gateway UC7807u comes with leading-edge technology including an Intel Core 2 Duo Processor T6400 (2.0GHz) with Intel Centrino Processor Technology, 3GB of DDR2 667MHz memory and Intel Graphics Media Accelerator 4500MHD.
ENGADGET: Gateway trots out bargain-minded 15.6-inch MD Series notebooks
The Gateway MD7801u is equipped with Intel Centrino Processor Technology and comes with an Intel Core 2 Duo Processor T6400 (2.0GHz), 4GB of Dual Channel DDR2 667MHz Memory and Intel Graphics Media Accelerator 4500MHD.
ENGADGET: Gateway trots out bargain-minded 15.6-inch MD Series notebooks
Up first, the Tecra A9 and M9 are aimed squarely at the business set, with each boasting similar unassuming designs and both based on Intel's Centrino Pro platform (otherwise known as Santa Rosa).
ENGADGET: Toshiba intros Tecra A9, M9, and Qosmio G45, updates Satellite P205, A205
The first Centrino-branded chips are expected to show up sometime before the summer and debut at clock speeds of about 1.6 gigahertz--considerably slower than Intel's flagship Pentium chips, which now top out at about 3 GHz.
Performance-ready for the highly mobile consumer that needs to remain productive, the Gateway UC Series uses either Intel Centrino 2 or Intel Centrino Processor Technology, along with an Intel Core Duo, Intel Core 2 Duo or Intel Pentium processor.
ENGADGET: Gateway trots out bargain-minded 15.6-inch MD Series notebooks
In fact, wireless bandwidth may soon surpass the bandwidth of broadband to the home, and the Centrino chips from Intel (nasdaq: INTC - news - people ) that enable wireless access on PCs, will become obsolete.
The changes were designed to focus the company on creating groups of products that work together to meet the needs of specific end markets, such as the way Intel bundled a laptop processor with wireless networking technologies to create its Centrino brand.
Kim arrived in 2004 and surveyed laptop computer customers and found that their satisfaction was greater if they had a Centrino system, even if they had the same functionality in a laptop with parts from other vendors, like archrival Advanced Micro Devices.
The problem: While Intel makes a mighty fine central processing unit (CPU)--its Centrino 2 and Core 2 products can be found in most of the world's laptop and desktop computers--the company has stumbled repeatedly when it has tried to break out of that market.
Along with the 15.4-inch 5670 and 20.1-inch 9800 notebooks that we'd already known about, Acer formally unveiled at Computex two other HD-DVD- and Centrino Duo-toting models from the Aspire line that we hadn't seen before: the 17-inch 9510 and 15.4-inch 9110 (pictured).
While they're pretty light on details, Toshiba has also announced that its updating its Satellite P205 and A205 to the Centrino Duo platform, and it's teasing us with its do-it-all Qosmio G45 laptop, which we expect won't be too different from already-announced Q40.
ENGADGET: Toshiba intros Tecra A9, M9, and Qosmio G45, updates Satellite P205, A205
Eric Kim , who made his reputation at Samsung by taking the Korean giant from a cheap copycat to a Sony competitor and is now pulling the marketing strings at Intel, studied the success of Centrino, the now ubiquitous wireless chips that were marketed heavily starting in 2003.
Kim arrived in 2004 and surveyed laptop computer customers and found that their satisfaction was greater if they had a Centrino system, even if they had the same functionality in a laptop with parts from other vendors, like archrival Advanced Micro Devices (nyse: AMD - news - people ).
Eric Kim , who made his reputation at Samsung by taking the Korean giant from a cheap copycat to a Sony (nyse: SNE - news - people ) competitor and is now pulling the marketing strings at Intel, studied the success of Centrino, the now ubiquitous wireless chips that were marketed heavily starting in 2003.
Looks like Sony's decided to go all the way with Santa Rosa -- not only did it introduce the new FZ today, it's also giving the AR and SZ lines the full Centrino Duo makeover, with Core 2 Duos ranging from 1.80 - 2GHz sitting on that oh-so-popular 800MHz frontside bus and 802.11n networking.
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