Around the front is a small LCD screen, four-directional navigation control with central button and two more, marked play and menu.

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Cemex can do this because its trucks are now equipped with dashboard computer navigation terminals that allow tracking by a central dispatch unit using state-of-the-art global positioning satellite technology.

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For some experiences, such as turn-by-turn navigation or local search, location is the central feature, but increasingly, new types of applications in music, sports, and entertainment are incorporating location to personalize content delivery.

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