Instead, Travelocity consulted its data warehouse, a central repository for all the significant transaction and customer data that the site collects.

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The same thing could be happening with a central repository for data.

FORBES: From App Store to Snap Store: Data Access as a Product

Creating a central repository for data, the equivalent of a data store, in addition to an app store would have the same effect.

FORBES: From App Store to Snap Store: Data Access as a Product

This all works easily because Salesforce.com has become the central repository of marketing-related data.

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Creating a central repository where end-users can find all the data that is available to them would have the same effect that creating an app store with both internal and external apps.

FORBES: From App Store to Snap Store: Data Access as a Product