It is centered on exceptionally accommodating customer services that sees its mission as spreading cheerfulness in the belief that its customers want to own its culture as much as they do its brands.
Many communities already have pockets of limited free Wi-Fi, but until now those services are mostly either centered around public hotspots like parks, hospitals or libraries or offered by major tech firms like Google, which provides Wi-Fi throughout its headquarters city of Mountain View.
Pet-centered amenities are "the next frontier of services, " said Daria Salusbury, a senior vice president at Related, adding that there are no longer any hard weight limits at their buildings.
In the aftermath of the Reggie Bush scandal and the subsequent potential of stripping him of his Heisman Award, much debate has centered on whether college athletes should be paid for their services to perhaps avoid such fiascos.