Dealers located within a 50-mile radius of a major urban center were found to offer lower prices on equivalent models than their counterparts located in distant suburbs and rural areas in nearly all U.S. states.

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Mobridge, so named because it has the only bridge over the Missouri River for 150 miles, is home to 3, 800, yet it is the commercial center for 27, 000 people within a 60-mile radius.

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Many, many communities within the 70-mile radius, of which Marion is the center, are not doing nearly that well.

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