The cement industry is largely controlled by one player--Cemex--and its billionaire chief, Lorenzo Zambrano.
Ten years later, in the midst of a global depression, CEMEX hit turbulent times.
The year: Extended Cemex operations to a fourth continent, acquiring 30% of a Philippine cement company.
The empire: Cemex has become the world's third-largest cement company -- and the most profitable.
The quarry is owned and run by Cemex, which extracts sand and gravel from the site.
Companies like LAN Airlines, Cemex, Televisa, and Embraer have succeeded in building global brands.
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To see a recent article I wrote about governance risks at Cemex, click here.
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This is the approach of Mexico's Cemex, one of the world's biggest suppliers of ready-mixed concrete.
For the past several years Cemex has used the Internet to link its operations as well.
Returning to Cemex full of new ideas, Zambrano quickly hit the wall of tradition.
He gave Iiguez, now 43, the mandate to develop Cemex's then- primitive information technology department.
Today Cemex has about 60% of the Mexican market, while Holderbank's Apasco has around 24%.
Another key was geographical diversification to protect Cemex against the periodic collapse of the Mexican peso.
With its own communications network, Cemex was no longer dependent upon the then-chaotic Mexican phone system.
Once again Zambrano demonstrated that he wanted to run Cemex as a world-class business.
Entering Cemex S.A.'s sleek new computer center in Monterrey, Mexico feels like boarding the Starship Enterprise.
Cemex has a goal to reduce its carbon footprint 25% from 1990 levels by 2015.
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In emerging markets one of White's top picks is Cemex, the Mexican cement maker.
Venezuela to take over at least 60% of Cemex, Holcim and Lafarge Cement Companies.
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Cemex may have had the right idea, but it had it at the wrong time.
The dour outlook at Cemex did not affect other major building-supply companies on Friday.
In a statement, Cemex management said that it was willing to have a dialogue with the government.
Cemex makes one of the world's most basic products -- cement -- and makes it very well.
The Cemex commandos scored a big victory after Zambrano bought Vencemos, Venezuela's largest cement company, in 1994.
Consider the way Cemex does business at its three largest operations in Mexico and in Caracas, Venezuela.
Options implied volatility on Cemex is up 7% this afternoon to stand at 37.44% just after 2:00pm.
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Cemex was originally a family business begun by his grandfather, but he has made it into multinational.
Over the past two years, Cemex has bought huge tracts of land in the Sierra del Carmen.
Just look at Cemex, one of the largest cement companies in the world and based in Monterrey, Mexico.
Cemex goes for 7 times enterprise value to trailing operating income and should benefit from increased consumer demand.
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