Chinese consumers increasingly want to buy local, especially when it comes to sportswear and cellular handsets.

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It bumps up hard against domestic rival Samsung, as well as Nokia and Motorola in cellular handsets.

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Do you believe that mobile carriers are to controlling in the actual design (hardware and software) of cellular handsets these days?

ENGADGET: Professor singles out mobile carriers for stifling cellphone innovation

"Orange users can now read the latest BBC international news right at the moment it is being aired across the world, on their cellular handsets, " he said.

BBC: news via text reaches India

By selling a Spider-Man game through Mforma and its Chinese mobile partners, Marvel can capitalize off the phenomenon, and exploit the huge and growing Chinese cellular market, where there are more cellular handsets in use than land lines.

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Wall Street worries that ever more copper-wire customers will quit and switch to cellular, with its expensive transmission towers and subsidized handsets.

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These are users of land-based cellular phones who want to be able to extend the range of their handsets when they are travelling through areas of poor or incompatible coverage.

ECONOMIST: Staying in touch | The