Its brand is known for celebrity endorsers like Han Han, a motorcar racer and prolific blogger.
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Among many celebrity endorsers, Annie Leibovitz photographed Salman Rushdie clutching a burning ad for Absolut.
In the global market, players have to worry about synching deals like procuring celebrity endorsers and foreign investment.
Take, for instance, the host of other celebrity endorsers including Lady Gaga, Diddy and LeBron James.
The Democrats especially are working harder than ever, inflicting their friends, families and celebrity endorsers on hapless Iowans.
The President had his own celebrity endorsers at the Democratic National Convention, which took place last week in Charlotte, North Carolina.
Gentology may not have invented the influencer model, but they are the first website to have celebrity endorsers as their insiders and target only men.
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And in both of their cases, there is no question that the downtown in the economy lessened corporate willingness to invest so heavily in celebrity endorsers.
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They don't have celebrity endorsers, are burdened with tongue-twisting names, fall outside of popular research fads or simply kill so swiftly that there are few survivors left to lobby for research support.
They don't have celebrity endorsers, are burdened with tongue-twisting names, fall outside of hot research fads or simply kill so swiftly that there are few survivors left to lobby for research support.
To Scott Sanford, senior client director at Davie Brown Talent, a top provider of celebrity talent and music licensing for companies and ad agencies, Stone's heavily reported gaffe is evidence of the risk that comes with signing celebrity endorsers.
Another problem: a lawsuit claiming it stole the design for the hot-selling Two-Ball Putter. (Callaway says it bought the design fair and square from another party.) And even the luster of celebrity endorsers, including top golfer Annika Sorenstam , are little help against new rival Nike (nyse: NKE - news - people ), whose high-tech products and spokeschampion Tiger Woods are luring customers.
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