Other cable companies like Cablevision and Time Warner have also inked deals with Sun for using Java OS. Sun's rivals include Microsoft's Windows CE, OpenTV, and Power TV from Scientific Atlanta.

FORBES: Will there be Java everywhere?

To be sure, some companies--notably cable giant TCI--have wavered in their commitment to Windows CE. (After originally going with Microsoft, TCI is exploring other options, including operating systems from Sun and Sony.) But Microsoft will likely succeed because it is doing what it has always done best--leveraging its desktop monopoly into other markets.

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