Details of the revised competition to advance carbon capture and storage (CCS) - which is where power station emissions are caught and buried under the sea bed - will be announced later in the spring.
The truth is the world is investing far too little in CCS and other low-carbon technologies.
Amine- and ammonium-carbonate-based CCS are not, however, the only ways to do things.
But although a number of other firms will soon join the race with pilot projects, no full-scale CCS coal plant has yet been commissioned.
BBC: NEWS | Science/Nature | Germany leads 'clean coal' pilot
The hurdles that CCS and especially geo-engineering present, along with the finance question, are almost certainly more challenging than the technical ones presented by carrying one end of a hosepipe up on a balloon and spraying some water out.
This may be just as well, in the view of Ben Wood of CCS Insight, a market-research firm.
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Nokia also faces the task of getting the word out and convincing people to sign up, argues Ben Wood of CCS Insight, another market-research firm.
Climate change demands quick action and our enormous fossil-fuel base makes CCS a valuable addition to the climate protection toolbox.
Organizations like CCS offer confidential, free or low-cost debt and credit counseling services.
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"It's not going to be the Steve Jobs show that generates headlines worldwide, " John Jackson, an analyst at Boston-based market research firm CCS Insight who attended the keynote, said in a recent interview.
Britain, Australia and others have also vowed to help fund demonstration plants partly because they reckon the private sector is put off by the huge price-tag on a single CCS power plant, and also in the belief that the cost of CCS will fall with experience.
Meanwhile, those considering CCS plants in poor countries cannot earn UN-backed carbon credits, since the Kyoto protocol, the UN's treaty on climate change, makes no provision for the technology.
The committee has urged the government to set a deadline for coal-fired power stations to adopt CCS, which it says could play a decisive role in reducing carbon emissions.
Until the day when the world can supply its colossal energy needs with 100% renewable energy, we need to decarbonise existing fossil-fuel power production, and CCS is a vital part of the carbon abatement strategy.
Hunterston was ear-marked as a site for a potential coal-fired carbon capture and storage (CCS) power station to replace the current facility.
Greenpeace argues that CCS will never be competitive, since other low-carbon technologies, such as wind power, are already cheaper and becoming more so as time passes.
CCS's boosters now talk of the first full-scale plant being ready by 2015 or so.
The European Union, which already restricts greenhouse-gas emissions through a cap-and-trade scheme, unveiled further incentives for CCS last year.
Murdoch, a billionaire and high school dropout, is also the chairman of Dole Food dol (nyse: dol - news - people), which spun off CCS in 1992 to turn Lanai into a resort after its pineapple plantations there shut down.
This will raise many billions - some of which could be diverted to fund CCS projects.
BBC: NEWS | Science/Nature | Germany leads 'clean coal' pilot
"If we can get the technology accelerated by EOR, that's wonderful, " Bjorn-Erik Haugan, CEO of the Norwegian state CCS agency Gassnova, told delegates at the seminar.
In addition to the brick and mortar stores, there are direct-to-consumer channels, including footlocker.com, Eastbay and CCS.com.
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Near-zero-carbon nuclear power is popular with conservatives, while unproven CCS is meant to seduce the many coal states.
The more benign interpretation is that FutureGen-like projects are well intentioned, but that developing effective CCS is more challenging than expected and unlikely to produce results quick enough to stave off unwanted climate disruption.
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Organic CCS will again become an issue as climate negotiators reconvene to consider a post-Kyoto treaty in Copenhagen in December this year.
The Direct-to-Consumer channel operates through the websites footlocker.com, Eastbay, and CCS.com.
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