Having a CCO may help firms that find that technology is disrupting the way they relate to their customers.

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On a corporate level, Christoph Becker, gyro CEO and CCO, leads by example, serving on the board of the International Rescue Committee (IRC).

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Back to basics: Objective number one for the CCO is customer-centricity.

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The CCO must be the first step in the right direction.

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Your CCO is hesitant to be accountable for meaningful metrics .

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Finally, partner with your CCO to help employees throughout your organization better understand your brand and determine what kind of interactions align with its key values.

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If you want to be your own best business partner then you better fire the hostile CCO (Chief Criticizing Officer) who took it upon himself to park it in the corner office of your self-confidence.

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