Sure, CBS' online viewership numbers for Super Bowl XLVI are impressive, but they're still eclipsed by the record-breaking 164.1 million viewers who caught the Ravens and 49ers duke it out on television.

ENGADGET

The second-screen offerings are designed to deliver the richest game experience ever available to viewers through a host of unique and interactive online and social features, complementing the CBS Television Network's exclusive broadcast of the game on Sunday, February 3.

ENGADGET: CBS Super Bowl 'second screen' stream to include alternate cameras, DVR functionality

Creutz thinks CBS is at least trying to figure out how to make money online, though over the long term he predicts the company will continue to shrink.

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As CBS, NBC, News Corp. and Google grab different parts of the online video landscape with YouTube and its clones, Adobe is looking at a different piece of TV 2.0 territory: your desktop.

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