The comedy, starring Jack Black and Michael Cera as cavemen, is facing strong competition from Warner Bros.
So why, asks Barney Pell, does it force us to communicate like cavemen?
Whether Geico's cavemen will fall into the same trap won't be known until the pitchmen hit prime time this fall.
The only difference between the prosperity of modern industrial society and the subsistence living of cavemen is savings and investment.
They had the stunned look of cavemen thawed out from the frozen tundra and suddenly dropped into a Las Vegas casino.
In the meantime, Bassett remains optimistic: "I think it'll be good for everybody: ABC, Geico and, of course, the cavemen, " he says.
Lest you too have been living under a rock, you know ABC is rolling out a new sitcom based on Geico's cavemen ads.
The Cavemen started as a group of local businessmen to promote Grants Pass and Josephine County for visitors to the marble caves 50 miles away.
WSJ: As Oregon Town Evolves, Caveman Heads the Way of the Dodo
Among the most memorable: a Cup Noodle ad in which the tables are turned on a horde of hungry cavemen in pursuit of dinosaur dinner.
The Cavemen, who once numbered about 300, abided by certain rules.
WSJ: As Oregon Town Evolves, Caveman Heads the Way of the Dodo
On the comedy side, there's Cavemen, the much anticipated show based on the GEICO pitchmen, and Carpoolers, a single-camera production featuring an all-male work car pool.
Wearing horsehair wigs and fake teeth, they often behaved as stereotypical Neanderthals during parades by capturing people from the crowd, according to a historical account by the Cavemen.
WSJ: As Oregon Town Evolves, Caveman Heads the Way of the Dodo
Grilling with fire is perhaps the only style of cooking found in every culture, and ever since cavemen mastered control of flame, it has gone hand in hand with food.
FORBES: Grilling Revolution For Boats, Camping, Tailgates - And Backyards?
After breaking into the top 10 last year, the Geico Cavemen can add yet another gripe to their list: The prehistoric pitchmen have fallen out of favor with the general public.
Since the time of the cavemen ("How Kill Mammoth, " "How Make Fire"), these celebrations of self-sufficiency have run the gamut of topics, from carpentry and social etiquette, to stock picking and six-pack abs.
It was taken down after Cavemen complained.
WSJ: As Oregon Town Evolves, Caveman Heads the Way of the Dodo
For "The Croods, " a new DreamWorks Animation film about a family of cavemen which Fox is releasing Friday, Mr. Young collaborated on yet another song, called "Shine Your Way, " featuring the additional vocals of the Malaysian singer-songwriter Yuna.
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