Few will disagree that monocultures, thanks to the wide deployment of a single code base, rife with vulnerabilities, is the single biggest cause of the cybersecurity challenge.

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And that only reinforces the need to aggressively do the things that we here in Washington can do to help insulate our economy from the kinds of shocks globally that can cause -- create a challenge for the economy.

WHITEHOUSE: Press Briefing by Press Secretary Jay Carney,

Although larger ships would cause more environmental damage and create an enormous rescue challenge in case of an accident, they also offer greater comfort and more amenities.

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As a Champion of Change I would challenge everyone to find that one cause that means the most to you and dive in and help.

WHITEHOUSE: Nonprofit Leadership and Making a Difference

As a leading cause of liver cancer in the United States, it remains a major public health challenge here at home.

WHITEHOUSE: Presidential Proclamation -- World Hepatitis Day, 2012

As a leading cause of liver cancer and related complications, viral hepatitis presents a major public health challenge at home and abroad.

WHITEHOUSE: World Hepatitis Day

Now, if you managed to digest all that, how about you or the esteemed Mr Ungar respond to my original challenge: what dollar amount of funding for this program, if any, would cause you to change your position?

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The challenge is to find a cause that fits appropriately with what the brand stands for in the minds of consumers and then use it to strengthen these associations.

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