What one would really like to know is: how do cause-specific mortality and morbidity differ according to BMI level, or, rather, with adiposity, for which BMI serves as a proxy?

FORBES: How Useful Is Body Mass Index In Predicting Long-Term Health?

This is another factor that could cause the non-sport specific revenue number to vary from school to school, as some schools might see more unrestricted gifts to the athletic department.

FORBES: ACC Football Not Cash Cow Like SEC And Big Ten

The technical difference is that, where cause marketing aligns with a specific cause or charity to do fund-raising, civic marketing is about service, and the variety of social needs that are served actually helps to broaden the appeal.

FORBES: Connect

And the specific cause of the dip below 10K--Dow component Microsoft (nyse: MSFT - news - people) dropping 5% after European Union regulators stepped up their antitrust investigations--was bland in the extreme.

FORBES: Magazine Article

By bringing together like-minded individuals who support a business, enjoy a specific entertainer or are passionate about a specific cause, online communities can reach a significant level of activity and connectivity, which then encourages its members to spend more time on the site, visit more regularly and interact more with others there.

FORBES: Social Media: Evolving From Broadcasting To Conversation