And since the Apple screen is now taller but no wider, the usability of the extra space is very much in the to-be-determined category (the screen shape is more vertical or oblong depending on how you are holding the phone, closer to a widescreen TV than before).

FORBES: iPhone Haters are "Right," Nothing to See Here

Each screen represents a category, such as Comedy or Drama, and users simply slide from screen to screen to browse listings.

ENGADGET: NextGuide for iPad intends to get you to stop using the grid guide

He won the Worst Screen Couple category for his role as the twins in The man In The Iron Mask.

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Sticking to the entertainment category, but scaling down a bit in screen size, let me move on to another brand that, because of the laser focus on its brand idea, remains on the consumer hit list, Mad Men.

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In April it began selling the iPad, the first successful touch-screen tablet computer, and created a market for an entire new category of consumer electronics.

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An Education was brought to the big screen by celebrated British writer Nick Hornby, who has been named in the adapted screenplay category.

BBC: Helen Mirren and Colin Firth lead Britain's Oscars dash

The screen is really great, with a good amount of viewing angle and brightness for the category and plenty of resolution to differentiate HD content.

ENGADGET: Panasonic DMP-B15 hands-on Hands-on

Also in August, Samsung expanded the category further with the GALAXY Note 10.1, which has a 10.1-inch large screen, a Multiscreen feature for the ultimate multitasking, and enhanced features for users' productivity, creativity and learning abilities.

ENGADGET: Samsung Galaxy Note II unveiled: 5.5-inch HD Super AMOLED display, Android Jelly Bean and more S Pen functionality

Tiny upstart Sling Media is now a veteran in this category, with a nearly two-year-old device that tosses video over the Web from a TV screen to a computer or portable device.

FORBES: At CES, Deja Vu