This validated approach fuses emotional and rational category attributes with product benefits and values, and then identifies the category-specific purchase drivers.

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The assessment approach we took fused the emotional and rational category attributes with product benefits and values, and then identified the category-specific purchase drivers and the expectation levels consumers held for the Ideal product.

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Another variance that came to light in reviewing the SEC and Big Ten financials is that some schools do not attribute any of their broadcasting revenue to specific sports, but instead only include it in the Other, Non-Sport Specific category.

FORBES: How Does Notre Dame Do Financially?

Based on the amount they have confirmed was received by each school from Big Ten Network revenue, it is not possible that Northwestern, Michigan State or Illinois is reporting the entire figure in the other, non-sport specific category, as is the case with Purdue, Iowa and Michigan.

FORBES: How The Big Ten Stacks Up Against The SEC In Sports Revenues

Another key pillars of the programme are the water-related Centres under the auspices of UNESCO, called Category II, which deal with specific themes having regional and international scope, and the UNESCO Chairs devoted to specific themes involving water resources at university level.

UNESCO: International Hydrological Programme (IHP)

To assess your risk-taking propensity in a specific area, add up your scores for the questions in that category.

WSJ: What Are Your Biggest Risk Areas?

According to the new naming structure, new class designators refer to the specific category that the smartphone product fits into, for example a premium device, or an entry-level device.

ENGADGET: Samsung debuts new Galaxy lineup, refines naming strategy along the way