In the scene, the character Max appeared in a blonde wig, wearing Savile's trademark tracksuits and using his accent and catchphrases.

BBC: Tweenies character Max dressed as Jimmy Savile

The right's most notable linguistic achievement isn't its skill in coining distracting catchphrases, but its success in capturing the language of everyday political discussion.

NPR: 'Talking Right': Why the Left Is Losing, Linguistically

"Martin's a natural leader - he doesn't lead by words or by reeling out fancy catchphrases, but by what he does on the field, " said Tindall.

BBC: Tindall lauds 'unsung hero' Corry

This gives him the strong public image any politician would want, complete with "I'll be back" catchphrases and a salary of 30 million dollars a film.

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"British press love catchphrases, and they love groupings, " Penate says.

NPR: Jack Penate: South London Pop Flair

Shapiro gives us results of similar detective work, and he offers additional scholarly fruit in the form of citations for the first appearance of many well-known terms, slogans, and catchphrases.

NEWYORKER: Notable Quotables

One recently discovered gambit: trademarking 22 of his catchphrases.

FORBES: Charlie Sheen's Marketing Machine Moves to Trademark His Catchphrases

Relying on the same saucy humour and the same catchphrases, it saw five of the original cast running a hotel but the format was looking tired and the series only lasted for 12 episodes.

BBC: Obituary: Frank Thornton

The economic "lessons, " which include such catchphrases such as "self worth beats net worth, " and "stop obsessing about the economy, you're scaring the children, " started going up in May and now number around 2, 000 postings across the country, according to Jeff Golimowski of the Outdoor Advertising Association of America.

CNN: Ad campaign wants you to think positive during recession